H&M to Test Clothing Rental Service

Following in the footsteps of its competitors, H&M has begun venturing into the clothing rental business, as reported by Business of Fashion.The business model will grant members of its loyalty program access to 50 garments that they may rent for a given period of time, for approximately $37 USD a week in Stockholm, Sweden. After a trial of three months, H&M entity Hennes & Mauritz AB will assess the test period and decide whether to expand the program's offerings and reach or not. The decision ...